Privacy & Cookies Policy



We take your privacy seriously!

This is The Boot Institute’s privacy policy to explain how and why we use your personal information when you visit or make a purchase from our site.

This Privacy Policy sets out the privacy practices of the Company. Please take the time to review this Privacy Policy carefully as it tells you how your personal information will be processed when you use The Boot Institute’s website (the "Site") and our services. 


1. Who is the data controller?

The data controller is Especially Unique Lda, having its registered office at Rua do Pereiro 684, Milheiros de Poiares, Milheirós de Poiares, 3700-743 Aveiro, Portugal.

If you have any questions or you would like to make a request to exercise any of your legal rights, please contact us via info@thebootinstitute .com.


2. What do we collect and how do we use your Personal Information?

When you visit The Boot Institute’s Platform (the “site”), depending on the purpose for which we process your data, which will, in general, be, depending on each case, as follows:

▪ your identity data (for example, your name, surname, language and country from which you interact with us, contact data, etc.);

▪ economic and transactions information (for example, your payment or card data, information on your purchases, orders, returns, etc.);

 ▪ connection, geolocation, and/or browsing data (if you interact with us from your mobile phone, for example);

▪ commercial information (for example, if you have subscribed to our newsletter),

 ▪ information about your tastes and preferences.



3. What are the Legal Bases for using your information?

The Boot Institute (the “site”) only uses or shares your personal information only where we have a proper reason to do so. These reasons are:

  • Contract - your personal information is processed in order to fulfill a contractual arrangement e.g. in order to send you your Order
  • Consent – where you agree to us using your information in this way e.g. for storing your payment card details
  • Legitimate Interests - this means the interests of The Boot Institute ("The Site"), in managing our business to allow us to provide you with the best products and services in the most appropriate way e.g. to manage our stock levels, for business development and risk management
  • Legal Obligation – where there is statutory or another legal requirement to use or share the information e.g. when we have to use your information for law enforcement purposes or statutory compliance

Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so.





4. How Long we keep your Information

If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws. We will not keep your personal information for longer than is necessary for the purpose or purposes for which they are collected unless there is another legal reason for us to retain the information.

We will take all reasonable steps to destroy or erase from our systems all data which is no longer required.

We will keep your personal information for the duration of your account being active or until you ask us to erase this information. For more information on your right of erasure, please see the ‘What are your rights’ section below.


5. What are your rights?

We endeavor to process all personal information in line with your rights under GDPR.

You may exercise your rights free of charge by writing us an e-mail to a single e-mail address ( ), simply informing us of the reason for your request and the right that you wish to exercise.

You have the rights to:

  • Withdraw your consent to Our processing your personal information at any time. You can do this at any time by changing your “Preferences” when you log in to your account or by contacting us at In certain circumstances, We can process your personal information without your consent in line with the lawful processing requirements in GDPR. These include (amongst other reasons) where processing is necessary to comply with a legal obligation.
  • Ask us to rectify inaccurate or incomplete personal information. We would seek to rectify the data as soon as possible and usually within 15 days unless the request is complex.
  • To request that we erase your personal data to the extent that they are no longer necessary for the purpose for which we need to keep processing them or when we are no longer legally permitted to process them.
  • Restrict the processing of your personal information where, for example, the data is inaccurate, being processed unlawfully, or where the data is no longer relevant to the specific purpose for processing. In such cases, We would retain the data but We would not process it further without your consent, or if processing your Information is for establishing, exercising, or defending a legal claim, or for the protection of rights of other individuals, or for public interest reasons. In such circumstances, We would let You know that We intend to lift the restriction on processing your personal Information
  • Request access to your personal information via a subject access request. your request should be made to us in writing and We may ask you for proof of your identity before providing You with the data.
  • You have the right to ask us not to process your personal information for marketing purposes (including profiling). We will usually inform You (before collecting your data) if We intend to use your data for such purposes or if We intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms We use to collect your data. You can also exercise the right at any time by contacting us at
  • Obtain and reuse your personal information for your own purposes across different services (right to data portability). This right is only applicable to data that You have provided to us, where We are processing the data based on your consent or for the performance of a contract and when the processing is carried out by automated means. Where this right applies, the data will be provided to You in a structured, commonly used, and machine-readable format or it can be transmitted to another entity directly without impediments on our part.


Finally, we inform you that you have the right to file a claim before the responsible data protection regulatory authority before the:

 ▪ Portuguese Data Protection Agency (Comissão Nacional de Proteção de Dados).


6. Do we share your data with third parties?

To achieve the purposes mentioned in this Privacy and Cookies Policy, we must give access to your personal data to third parties that provide us with support in the services that we offer your, i.e.:

▪ financial institutions,

▪ anti-fraud detection and prevention entities,

▪ technological and analytical service providers,

▪ logistic, transport, and delivery partners and service providers and/or their partner establishments


7. Marketing and Communication

It is very important to us that we provide you with the highest level of service. In order to help us do this, from time to time we may contact you using one of the contact methods you have provided, with details of our newsletters, products, and services which we think may be of interest to you, as well as relevant advertising messages. If at any time you do not wish to receive emails from The Boot Institute, please click the 'unsubscribe link included in the footer of every marketing email we send. Alternatively, send an e-mail message titled "unsubscribe" to Please note that active customers will continue to receive order and account communications from us.


8. Minors

The Boot Institute’s Platform is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at to request deletion.


9. Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.


Cookies Necessary for the Functioning of the Store





Used in connection with access to admin.


Used in connection with navigation through a storefront.


Used in connection with shopping cart.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with customer login.


Used in connection with customer login.


Used to facilitate updating customer account information.




Reporting and Analytics





Tracking preferences.


Track landing pages


Track landing pages


Shopify analytics.


Shopify analytics.


Shopify analytics.


Shopify analytics relating to marketing & referrals.


Shopify analytics relating to marketing & referrals.


Shopify analytics.


Shopify analytics.


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as


10. Changes

We may amend the information contained in this Privacy and Cookies Policy when we consider this appropriate, therefore we suggest you to review this Privacy and Cookies Policy from time to time in case minor changes are made or we make any interactive improvement.